What insurance does Target Optical accept?

Target Optical is owned by Luxottica (same parent as EyeMed), so EyeMed is the preferred network with the best in-network rates. VSP, Davis Vision, Spectera, Aetna Vision, and Cigna Vision are also commonly accepted. Verify your specific plan with the local store.

Are Target Optical exams covered by Medicare?

Original Medicare Part B does not cover routine exams. Medicare Advantage plans frequently include routine vision benefits usable at Target Optical, especially Humana Vision and UnitedHealth Vision Advantage plans. Verify benefits with your specific MA plan.

Target Optical Eye Exam Cost in 2026: $95 Median

Q: How much is an eye exam at Target Optical in 2026?

Target Optical publishes no national exam price, so there is no single figure. What it does publish is a starting fee on each store's own page: across the 385 US stores that print one, the median is $95, the middle half run $85 to $110, and the full range is $59 to $150 (read from Target Optical's own store-locator site on 30 September 2026). Look up your own store rather than relying on the median. With EyeMed, the preferred network, the copay replaces the cash fee. No Target membership is required.

Q: Does Target RedCard discount eye exams?

No. The Target RedCard's 5% discount applies to most Target purchases but is generally excluded from Target Optical exam fees. RedCard does apply to glasses and contact lens purchases at Target Optical.

Target Optical is owned by EssilorLuxottica, the same parent that runs EyeMed, so EyeMed is its best-in-network plan and a copay replaces the cash fee entirely. Paying cash, there is no national price to quote: Target Optical publishes none. What it does publish is a starting fee on each store's own page, and across the 385 US stores that print one the median is $95, with the middle half at $85 to $110 and the full span $59 to $150. No Target membership required; walk-ins common at mall locations.

Target Optical Pricing (2026)

Service	Typical 2026 Cost	Notes
Lowest published store fee	$59	FL. The cheapest of the 385 stores publishing a fee
Lower quarter of stores	under $85	A quarter of publishing stores start below this
Median published store fee	$95	The middle store. The single most representative figure
Upper quarter of stores	over $110	A quarter of publishing stores start above this
Highest published store fee	$150	MN. Under three times the cheapest, the tightest spread of the three brands
Contact-lens fitting, starting	$40 to $248, median $130	Published by 373 stores. Some stores' fee includes the glasses exam and replaces the exam fee; others add it on top. The store page says which
Retinal imaging add-on	$10 to $50, median $39	Published by 243 stores
Dilation add-on	$5 to $89, median $25	Published by 84 stores. A further 208 say dilation is already in the exam fee

Prices vary by location and the independent optometrist running the in-store clinic.

The Luxottica / EyeMed Edge

Target Optical, LensCrafters, Pearle Vision, and Sunglass Hut are all owned by Luxottica. EyeMed (also Luxottica-owned) is the preferred vision plan at all four. If you have EyeMed insurance, Target Optical is typically the cheapest of the four chains for an exam because Target carries lower base prices than LensCrafters or Pearle.

EyeMed members: You pay your plan's exam copay, which is printed in your plan's benefit summary. Check the EyeMed app for any member offers at Target Optical before booking.

Vision Plans Target Optical Accepts

EyeMed (preferred)VSPDavis VisionSpecteraAetna VisionCigna VisionHumana VisionMedicare Advantage

FAQ

How much is an eye exam at Target Optical in 2026?

There is no one price. Across the 385 US stores that publish a starting fee, the median is $95, the middle half run $85 to $110, and the full range is $59 to $150. Look up your own store on Target Optical's locator.

Does Target RedCard discount eye exams?

No. The RedCard discount applies to glasses and contact lens purchases at Target Optical, not to the exam fee, which belongs to the independent optometrist rather than to Target.

Does Target Optical accept walk-ins?

Many locations do, though appointments are recommended at busy times. Availability depends on the independent optometrist's schedule, not on Target's store hours.

Does Target Optical do contact lens fittings?

Yes, and 373 stores publish a starting fitting fee: a median of $130, ranging $40 to $248. Some of those stores say the figure includes the glasses exam, which replaces the exam fee; others charge it on top. Read the line on your store's page.

Is Target Optical owned by Target?

The retail brand 'Target Optical' is licensed to Luxottica; the optometrists are independent practitioners. Target Corporation does not directly operate the optical centres.

Sources

Every figure here is printed on the store's own page on the chain's store-locator site. We read all 3410 US store pages in the three brands' own sitemaps on 30 September 2026, and kept the 1280 stores that publish a starting fee. It is a spread of published prices, not a survey of what people pay. Every exam, fitting, imaging and dilation figure on this page is Target Optical's own published per-store fee, read from all 1291 US store pages on 30 September 2026. Published fees are starting fees; coverage varies by plan.